ETV Bangla matches the distinctiveness of rich Bangla culture with qualitative programming that echoes the viewer’s sensibilities. The channels rich framework of creative and entertaining programmer mix has forged a strong relationship with the viewers. The modern Bengali has been a ‘waiting in the wings’ consumer for long, but now is identified as a strong consumer target. Dramatic change in disposable income levels and life style he is emerging as a prime prospect for the plethora of Brands.


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